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The song became popular again in 2018 due to a social media challenge called the La Chona Challenge, where users recorded themselves getting out of their moving cars and dancing while the song played.
In 2020, during the COVID-19 pandemic, a video of people dancing to "La Chona" in Mexico City became popular on social media.
Additionally, the song has had various versions that have become popular in other countries. In countries with Mexican migrants, it is an element of identity and pride. The Japanese j-pop group Maboroshi created an a cappella version of "La Chona" in 2022, which they shared on their TikTok account.